My brand will mainly appeal to women. Clothing that has multiple functions when paired together and is like buying two garments in one. The age group that I will focus on is women between the ages of 20-30. My garments will range from $100-$500. The class of people that I want to appeal to is middle class to a higher class. Have both affordable items and more expensive items all made with high quality materials. The colors that I chose for my logo are black and hot pink. I chose this because the hot pink outlines the black logo making it stand out and will be appealing to women. I believe it will attract customers because of the color choice and the elegance of the logo. it represents myself as a designer and shows my customer base that the brand is ultra feminine and ranges in prices to satisfy any woman’s wallet.
Concept statement for branding project: should include, customer base, age, price point, class, gender, etc. All the things you should know about your customer to make the sale.
Things to consider when developing a brand.
What colors are you going to use, why?
How will the brand attract the customer and reflect the product?
Here is an interesting link on the subject http://www.garysimon.net/logotutorial/
and one more, scroll down and check out the graphic of the process http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
there are many methods but i think you will find these helpful.