Branding

My brand will mainly appeal to women.  Clothing that has multiple functions when paired together and is like buying two garments in one.  The age group that I will focus on is women between the ages of 20-30.  My garments will range from $100-$500. The class of people that I want to appeal to is middle class to a higher class.  Have both affordable items and more expensive items all made with high quality materials. The colors that I chose for my logo are black and hot pink. I chose this because the hot pink outlines the black logo making it stand out and will be appealing to women. I believe it will attract customers because of the color choice and the elegance of the logo. it represents myself as a designer and shows my customer base that the brand is ultra feminine and ranges in prices to satisfy any woman’s wallet.

Concept statement for branding project:  should include, customer base, age, price point, class, gender, etc.  All the things you should know about your customer to make the sale.

Things to consider when developing a brand.

What colors are you going to use, why?

How will the brand attract the customer and reflect the product?

Here is an interesting link on the subject http://www.garysimon.net/logotutorial/

and another one http://www.webdesignerdepot.com/2009/02/how-to-create-a-professional-logo/

and one more, scroll down and check out the graphic of the process http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/

there are many methods but i think you will find these helpful.

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